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YASVI YADAV · COPYWRITER + MARKETING STRATEGIST

Copy with a
point of view.Strategy with a point.

I turn product offerings into clear stories, sharper campaigns and customer journeys that move the audience and metrics.

See My Work Check Resume Email me
Portrait of Yasvi Yadav
Open to full-time, freelance, and contract opportunities.

Words, work, and strategy for

Impact, reach and range

12%

increase in lead volume from a new B2C2B acquisition channel.

Simplilearn
360°

launch plan for a premium brand. From positioning to digital and in-hotel touchpoints.

Treebo · Medalio
2

regional markets served through localized lifecycle and seasonal campaigns.

Livspace × IKEA
5

industries covered. From education, hospitality, home & interiors, wellness and technology.

Breadth of Work

Selected work

Proof, because adjectives can only do so much.

A selection of brand, campaign, product and lifecycle work.

01 · SIMPLILEARN

Explore ambitious programs with clarity and ease.

Turned complex product information into clear, relevant messaging for audiences ranging from early-career professionals to executives.

  • Lifecycle & CRM
  • Performance Ads
  • Brochure & Sales Collaterals
  • Program Landing Page
IIT Delhi partner-program brochure · 33 pages
UC Berkeley · Venture capital
Michigan Engineering · AI and ML
Michigan Engineering · Learn by doing
Purdue University Online · Build a portfolio with real-world skills

02 · BRAND LAUNCH

Medalio: making every stay feel earned.

Built the brand story, launch messaging and guest touchpoints for a premium hotel brand centred on comfort, pride and memorable stays.

  • Brand story
  • Launch communications
  • 360° touchpoints
More pride · Brand pillar
More comfort · Brand pillar
More memories · Brand pillar
B2C launch email · Subject, preview text & body
Travel-partner launch email · B2B audience

03 · REGIONAL LIFECYCLE

Livspace × IKEA: local moments, one clear voice.

Customer communications for Malaysia and Singapore that turned seasonal moments into timely, useful reasons to act.

  • Sales Assets
  • Lifecycle & CRM
  • Push Notifications
View on Behance ↗
Livspace and IKEA Chinese New Year email campaignLivspace and IKEA September email campaignLivspace and IKEA Father's Day email campaign
Livspace price drop push notification for wishlisted products
Wishlisted product notification
Livspace push notification inviting customers to start their home design journey
Lead form notification
Livspace Store push notification for home decor products
Livspace Store notification

04 · CONVERSION + UX

SARVA: turning research into a useful next step.

A goal-based website ecosystem that translates wellness research into direct, human language, helping customers find the right program.

  • UI/UX Copy
  • SEO Content Writing
  • Performance Ads
View on Behance ↗
SARVA goal-based wellness homepage with clear program choices and supporting proof
SARVA performance ad promoting yoga instructors in the UAE
Regional performance ad
SARVA performance ad for weight-loss training sessions
Program performance ad

What I bring to the table

Words are the output. Clarity is the job.

01Brand voice systems
02Campaign concepts
03Product & UX copy
04Lifecycle & CRM
05GTM communications
06Naming & positioning

About me

A strategist's brain. A copywriter's red pen.

I work where brand, customer insight, and performance meet. I write the line and question the brief. I also help build the system that keeps the next hundred lines on-brand.

Over the last five years, I've worked across edtech, hospitality, wellness, lifestyle, technology and home interiors. The categories change, but the part I enjoy stays the same. I find the useful idea inside a complicated brief. Then I turn it into language people can understand, remember, and act on.

Full-time · Freelance · Contract

Good work can start in more than one way.

I'm open to roles and gigs across copy, brand, content and marketing strategy.

Start a conversation ↗LinkedIn ↗